UFC

Tactical UK media support

Brief

Help promote key UK-relevant events in UFC’s calendar.

Solution

tpf has managed a programme of tactical media buys across TFL’s estate, impactful print advertising placements, the branding of London cabs, at-event brand ambassadors promoting UFC products, and a pre-fight photocall for UFC London 2016 with headliners Michael Bisping and Anderson Silva in front of the iconic Tower Bridge.

Result

tpf’s support has helped sell out UFC London 2017 in one day, increase UK viewership of UFC televised events and expand the UFC Fight Pass subscription base.