Sky Mobile

National Launch

Brief

Large-scale activation to drive awareness of the launch of Sky Mobile

Solution

A highly successful campaign that incorporated brand in hand, experiential & promotional marketing to create excitement around the new product launch. tpf managed the distribution of thousands of Sky Mobile-branded phone cases to commuters at London’s Waterloo, Victoria and Liverpool Street stations across eight days, and also created ‘Photo Pods’ featuring a bespoke algorithm to immediately reward on the spot winners.

Result

140,000 branded phone cases and more than 2,000 prizes given away, with 10,000 one-on-one interactions

Bob Suppiah, Director of Promotions & Partnership Marketing, Sky UK

“tpf are masters of their trade. I have met very few agencies in this industry that continue to astonish me with such creativity, professionalism and insider knowledge. tpf challenges us with new campaign ideas – which flow in abundance – and more importantly, they actually turn these ideas into reality and award winning campaigns at break-neck speed! They are a CAN-DO agency whose expertise is extremely highly valued by all at Sky UK.”

Phone cases handed out

0

Prizes given away

0
Designed & supported throughout by our in-house design studio