Sky Cinema

Christmas 2016

Brief

Drive awareness of Sky Cinema by communicating the key messaging ‘a new premiere every day’ and ‘over 1,000 movies on demand’.

Solution

tpf supported the overall plan with a multi-platform approach combining a press promotion with the Mail on Sunday, a digital promotion giving away prizes, a radio promotion with Heart and a live brand experience at the Hamleys Toy Parade in London.

Result

tpf produced 68,000 calendars to give away to Mail on Sunday readers, receiving more than £230k in media value. There were more than 60,000 entries for the data capture promotion and 7,425 competition entries with Heart. More than a thousand consumers experienced the Sky Cinema bus at the Hamleys Toy Parade.

Customer experiences

0

Calendars produced

0

Online competition entries

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Heart radio competition entries

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