Just Eat

Emotion Analysis Technology

Brief

Deliver an impactful experiential campaign highlighting Just Eat’s new branding to reinforce the diversity of choice it offers, and its position as a market leader in technology and innovation.

Solution

tpf created E-A-T (Emotion Analysis Technology) a bespoke face mapping experience that scanned consumers’ faces to tell them what food they were in the mood for. tpf also designed and managed the building of the experiential space that took over Bristol’s busy Anchor Square, where shoppers could have their faces scanned and then enjoy free food from some of Just Eat’s top restaurant partners in the city.

Result

Close to 1,400 faces were scanned in eight hours, with an average queue length of 25-30 people throughout the day, despite freezing temperatures. 93% of participants said the experience had made them feel positive or very positive towards Just Eat, and 95% said they would consider ordering a takeaway from Just Eat following their experience.

Interactions per hour

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Faces scanned

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Conceptualised & designed by our in-house design studio