ESPN

Comprehensive PR and comms services

Brief

Support ESPN’s communications and marketing teams to drive awareness of the brand’s leading digital sports portfolio.

Solution

In more than 10 years working with ESPN, tpf has delivered a diverse set of campaigns spanning consumer and trade PR, marketing and events. The activity ranges from research revealing the UK’s best city to be a sports fan, to showing World Cup score updates on London Underground train information displays, to amplifying ESPN’s editorial content, and for each of the past eight years, distributing thousands of hot pies to media and partners to celebrate the start of the football season.

Result

Thousands of articles and brand mentions, millions of pounds worth of coverage, and a lot of satisfied journalists.

Paul Melvin Senior Director, Communications ESPN

“When we were faced with the task of launching ESPN in the UK within a very tight deadline, we challenged tpf to develop a communications strategy that would not only deliver a high level of media and consumer awareness for the channel but would give us a unique point of difference. tpf has a refreshingly positive approach coupled with unrivalled knowledge of both television and sport. They are an integral part of the ESPN team outside of the US.”