Book People

Comprehensive PR and comms services

Brief

Support Book People’s communications and marketing teams to drive awareness of the brand as the country’s favourite direct bookseller.

Solution

Throughout 2017, tpf has delivered a diverse set of campaigns spanning consumer and trade PR, media and brand partnerships and influencer outreach. The activity ranges from launching the winning title of Book People’s inaugural Bedtime Story Competition, which went on to become Book People’s fastest selling title of 2017 so far, to securing celebrity campaign ambassadors and media partners for Book People’s flagship marketing initiatives.

Result

Hundreds of thousands of pounds worth of media coverage, strengthened partner relationships, increased sales and web traffic